With 5 losses to Ohio state and Georgia in the last 12 months and with OU, A&M, and Tech most likely all being in the playoff how do we pitch to recruits. I’m not worried about the 2026 class, most recruits seem to be locked in. However looking forward what’s our pitch, we have little to no momentum. Ohio st and Georgia can pitch they dominate us. Tech and A&M are putting a better product on the field as well as having heavy NIL. I see these schools getting way ahead in 2027 and 2028 classes already. We are offering and going after mostly 3 stars, what happened to the big game hunting? All of these schools will also be going hard in the portal with them having better pitches. I’m just concerned with us falling behind and want to have an intelligent discussion about recruiting and where we go from here. 

Money. Thats what we do.

Recruiting is more transactional than it’s ever been. Texas will continue to put up top 5 clssses due to resources, conference and nfl draft picks.